Fashion Buzz

Why do we care about fashion? For centuries, fashion has been an outlet for self- expression. Through the rapid growth of social media, fashion trends have been evolving much quicker, even on a week-by-week basis. We constantly see commercials of celebrities advertising the new fashion style. These products become very popular among millennials and have developed into something the fashion industry calls “a trend.” Because of ever-changing trends, customers are constantly bombarded with advertisements such as celebrity endorsements, and clothing has become increasingly expensive. Celebrities are the ones who attract attention to the brand. They are always the ones leading the fashion trends. For example, everywhere you go you hear Kim Kardashian wore this and bought that. In order to attract more clients, business have celebrities represent their brand, which persuades you to buy it. There are articles that state exactly what and how Kim wore something. Then a week later, everyon...

Hi everyone! I am Melody, and I have been at Santa Monica College for two years. I am majoring in Business Administration with a focus in Accounting. I will hopefully graduate Santa Monica College with an Associate's degree in Business Administration. I am writing about fashion to inform shoppers, help them find bargains, and teach people about fads. In the next two posts, I will be focusing on how clothing companies use celebrities to affect the fashion trends and ways in which you can find trends at a cheaper price. Growing up, I did not pay attention to what others were wearing; I was only interested in my own style of clothing. As I got older, I began working and had extra money to spend on clothes. I would go to the mall with my friends and come home to my parents yelling at me for spending too much money. I realized that I needed to stop spending money on clothes, or at least find ways to reduce the amount I was spending on fashion. This led me to my career goals of ...